Unit 3 Discussion


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Unit 3 Discussion

Trade dress is the design and appearance of a product together with the elements making up the overall image that serves to identify the product presented to the consumer. In simple terms, trade dress is the “look and feel” of a product. This may include such features as the size, shape, color or combination of colors, texture, graphics, or even particular sales techniques. Legally, trade dress refers to the qualities of the visual appearance of a product or its packaging. It may also refer to the design of a building signifying the source f a particular product to the consumers. According to Mohr (54) Trade dress is legally protected by different Acts and legislations such as the Lanham Act in the US and the law of passing off in the UK.The Lanham Act is a federal statute regulating the use of trademarks and trade dress in the US. This regulation is mainly intended at protecting consumers from the appearance and packaging of products designed with the aim of imitating other products (Mohr 78).

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Emerson, Robert. Business Law.5th ed.New York: Barron’s Educational Series, 2009.print.

Mohr, Stephen F. Recent Trends in the Law of Trade Dress. New York: Practicing Law Institute,

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