STRATEGIC AUDIT OF ZARA

Introduction

Zara is a Spanish multinational clothing retailer that is based Arteixo, Galicia. Zara was established in 1975 and it is the key brand of the Inditex Group which is the largest fashion retailer.STRATEGIC AUDIT OF ZARA The company was founded by Rosalia Mera and Amancio Ortega (Fast Retailing 2016). Zara has expanded globally and it has operations in more than 86 countries across the world and has more than 1,765 stores globally (Fast Retailing 2016). Based on its mission, Zara is highly committed towards satisfying the expectations and desires of their customers by offering them with the best quality and innovative products and services.STRATEGIC AUDIT OF ZARA Additionally, the company aims at contributing towards sustainable development of society as well as the environment. The vision of the company is to offer new and highly innovative designs which are made from high quality materials which are affordable.

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Petro, G. (2016) ‘A future of fashion retailing: The Zara approach.’ Forbes, 1-2

Suzy, H. (2012) ‘How Zara grew into the world’s largest fashion retailer.’ The New York Times, 1-2