Pacific Brands

Case Study Analysis – Pacific Brands


The values of Pacific Brands as shared with its suppliers in China are quality, flexibility, speed, and ethical responsibility. The company manufactures clothes in Australia and in the edge to expand its businesses internationally. The company has been affected by a number of problems which have led to low profitability. From the case study, it seems that doing business in Australia is problematic as other companies that do not belong to the same industry are facing the same problem. It should be noted that these problems have resulted in the company laying of a good number of its employees. The government of Australia has supported Pacific Brands Company with capital and incentives but the problems are still on. Management and emotional feelings are some of the problems that are hindering its expansion in China and other countries. From the case study it can be learned that the company is capable of doing business internationally.

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Taylor, F. (2008). The Principles of Scientific Management. New York: Prentice Hall

Witzel, M. (2004). Management: The Basics. London: Wiley