The 21st century has witnessed tremendous changes and development in the global scene in all sectors. The business sector has been the much impacted by the developments occurring in the global scene. The main forces steering these developments and changes in the global scene are precisely the issues of globalization, growth of technology and liberalization of markets. As a result of these developments, a substantially high increase in human interactions in the global platform has been witnessed. This has been of great importance to all societies in the sense that business activity, health, education, politics and religion among other sectors have been improved. It is however important to note that the management of international affairs has been a great challenge. This is based on the cultural differences and diversity among the world populations. This challenge has been clearly evident in international markets, whereby businesses have been unable to manage across different cultures. Based on the necessity and inevitability of operating in global markets, businesses organizations are forced to adopt efficient management models that are able counter the cultural barriers. This calls for the abolishment of traditional approaches and strategies, which only sought to embrace the cultural differences rather than establishing ways to overcome them. With the high levels of global competition and evolution of technology, corporate organizations are no option other than adopting efficient intercultural models. In regards to this paper, the Identity Management theory will be focused as an efficient theory in intercultural management.

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