Hegemonic Masculinity in the Media

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Hegemonic Masculinity in the Media

Masculinity has invented itself on television over the past two decades. Masculinity can be defined as possession of features or characteristics that are considered appropriate for a man. The way individuals see themselves and how they are treated as well as viewed by others in typically shored up by representation. The concept of hegemonic masculinity is clearly indicated in a number of television programs (Lyons 23). After a decade of female representation in television programs, the aspect of male body is currently becoming very prevalent.Hegemonic Masculinity in the Media This can be evident by the Miani Vice. The main emphasis of this show lies on Sonny image whereby this image implied eroticism. In this program, Sonny is ‘feminised’ especially by the construction of mannequin who is clearly defined from his looks as well as his position within consumer products. It can be stated that the theoretical explanation of hegemonic masculinity is clearly viewed in the television especially in advertising its products. In this show, Sonny is made a problem along the twin axes of capitalism (Connell 34). In this case, the roles he is taking are mostly considered to be taken by women and his continual conflict in work defines him well as a man. In this case, the aspect of masculinity is used in defining men as bringing conflicts in work places. The notion of hegemonic masculinity has been established as an outcome of offshoot. In this case, hegemonic masculinity is indicated by aspects of dominance, marginalization, complicity, subordination, and protest.

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Harkness, Nigel. Men of their Words: The Poetics of Masculinity in George Sand’s Fiction. London: Wiely, 2007

Lyons, James. Miami Vice. New York: Blackwell, 2010