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Case Analysis-Wal-Mart’s Foray in Brazil
Brief Overview of Wal-Mart-Brazil
Being one of the largest international retailer companies based in the US, Wall Mart started its operations in Brazil in the year 2005 as a joint venture with Grupo Garantia. The main objective of this venture was to recreate the success it had earlier-on achieved in Mexico. In the mid 2008, the Wal-Mart-Brazil was boosted with $ 1billion to smoothen its operations and restructure its stores with an aim of competing successfully in the local Brazilian markets. Throughout its operations between the years 2005-2009, Wal-Mart Brazil has experienced various successes and challenges as a result of the fluctuating global economic conditions that have as well affected the performance of the company (Jinbong 1). This paper will assess the Wal-Mart’s strategy in Brazil from entry in the year 2005 up to 2009 by exposing the main areas of success and failures in its various strategies to enhance its competitiveness.
Jinbong, Kim. Wal-Mart’s Foray in Brazil. International Center of Management Research. 309.194, (2009): 1-17.