Case Analysis-Wal-Mart’s Foray in Brazil


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Case Analysis-Wal-Mart’s Foray in Brazil

Brief Overview of Wal-Mart-Brazil

Being one of the largest international retailer companies based in the US, Wall Mart started its operations in Brazil in the year 2005 as a joint venture with Grupo Garantia. The main objective of this venture was to recreate the success it had earlier-on achieved in Mexico. In the mid 2008, the Wal-Mart-Brazil was boosted with $ 1billion to smoothen its operations and restructure its stores with an aim of competing successfully in the local Brazilian markets. Throughout its operations between the years 2005-2009, Wal-Mart Brazil has experienced various successes and challenges as a result of the fluctuating global economic conditions that have as well affected the performance of the company (Jinbong 1). This paper will assess the Wal-Mart’s strategy in Brazil from entry in the year 2005 up to 2009 by exposing the main areas of success and failures in its various strategies to enhance its competitiveness.

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Jinbong, Kim. Wal-Mart’s Foray in Brazil. International Center of Management      Research. 309.194, (2009): 1-17.