Food Connect is an Australian social business which was established in 2005 by Robert Pekin who was dairy farmer but forced out of the dairy farming in late 1990s Business In Australia Case Study Of Food Connect. Since Robert left the dairy farm, he has been on a mission to establish a fairer food system. Food Connect get their supplies from the local farmers whereby the local farmers supply the ecological food in season and they are paid four times the amount of money offered by the big food chains in the area. As a result, the company offers fresh food products to their customers as a strategy of satisfying and retaining them. One of the main factors affecting the performance and success of food companies is provision of healthy products (Dabrowska, 2011; Medeiros & Salay, 2013).
Qut Gateways. (2017c). MGN446 Field Trip – Part 2: Food Connect. YouTube. Retrieved on October 23, 2017 from: https://www.youtube.com/watch?v=qF-8qYAeywQ#action=share
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