Business In Australia Case Study Of Food Connect

Business In Australia Case Study Of Food Connect







Food Connect is an Australian social business which was established in 2005 by Robert Pekin who was dairy farmer but forced out of the dairy farming in late 1990s. Since Robert left the dairy farm, he has been on a mission to establish a fairer food system. Food Connect get their supplies from the local farmers whereby the local farmers supply the ecological food in season and they are paid four times the amount of money offered by the big food chains in the area. As a result, the company offers fresh food products to their customers as a strategy of satisfying and retaining them. One of the main factors affecting the performance and success of food companies is provision of healthy products (Dabrowska, 2011; Medeiros & Salay, 2013). Case Study Of Food Connect.

Food Connect has a chance of succeeding and competing effectively in the food market in Brisbane because their fresh products such as vegetables, fruits, bakery, and dairy products are consumed the same day they are supplied by the suppliers. According to Cline and Haynes (2001), currently customers and consumers are very sensitive to their health and hence they search health information from the internet.Case Study Of Food Connect.

This implies that consumers have adequate information regarding the health conditions of the food products provided in a food service. Therefore, the company is very sensitive towards the health conditions of their consumers and customers. Additionally, the business is located strategically in Brisbane near the Gardens Point Campus and Parliament House hence targeting university students and the working class in the region.

The purpose of this study is to offer a critical analysis of the internal and task environment of Food Connect and offer recommendations for the management in relation to sustainability. This report identifies the potential challenges for Food Connect related to sustainability by analysing the strengths and weaknesses of the company. Therefore, this report begins with an introduction of the company. This report then analyses the task environment of the company, and offers a critical reflection of the potential challenges of the company in relation to sustainability. Lastly, this report gives a conclusion and offers recommendations on how the company should address the identified challenges.

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The performance and success of any company are influenced by task and internal environments. The task environment factors affecting Food Connect in Australia include customers, suppliers, and employees among others. The performance of the company is influenced by the culture of the indigenous people in the market. An analysis of the culture of the indigenous people indicated that knowledge is accessed by some people such as the elder people and hence healthy eating habits would only be known by a section of the community members. The company does not employ social media marketing to achieve sustainability in marketing which would increase the company’s brand awareness in the market.


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