Apple Computers Strategic Plan and Strategic Objectives


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Apple Computers Strategic Plan and Strategic Objectives

Although he is gone, every management scholar and student will want to emphasize on Steve Jobs emphasize of quality rather than quantity during his days at Apple Inc. under the leadership of Steve jobs, Apple Inc. appeared to have inculcated a deep culture of quality as the core of Apple principles. It is Steve Jobs who pressed and steered the organization to ‘be a yardstick of quality’.  Quality, according to the fallen hero of Apple Inc. is not an accident but a result of intelligent thinking.

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Hiner, J. (2011). Three reasons Apple will succeed after Steve Jobs.  Techrepublic.  Retrieved on October 26, 2011 from http://www.techrepublic.com/blog/hiner/three-reasons-apple-will succeed-after-steve-jobs/9566

Muro, F. (2009). Strategic plan at Apple Inc. Ontario: The University of Western Ontario.